A close up shot of creamy mac n cheese.

White Bulls BBQ · Philadelphia

Philadelphia roots. Real BBQ.

Built for the Block. Smoked for the Soul.

Our story

More than a bottle of rub.

Founded in 2019 by Chris Apple, White Bulls BBQ brings together bold seasoning, authentic barbecue, and a deep respect for community. Rooted in Philadelphia, the brand makes products and experiences for people who believe good food is best shared.

White Bulls BBQ brand story

What we believe

Flavor with purpose.

Authentic flavor

Bold, balanced seasoning made to bring real character to the food and the fire.

Respect for the craft

We honor the ingredients, the process, and the patience that great barbecue asks of us.

Built for the community

Barbecue brings people together. We make room at the table for neighbors, partners, and the next generation.

One brand, many ways to gather

From the pit to the people.

Four bottles of White Bulls BBQ seasoning blends arranged on a rustic wooden surface with cooked meat and cooking props in the background. The labels read Three Hub BBQ Salt, Nerd Food BBQ Rub, Rack City Rub, and Taco Uppercott BBQ Rub.

Seasonings

A man wearing a black branded short-sleeve shirt and black pants stands outdoors under an orange canopy next to a black kettle grill, preparing food.

Live-fire cooking

Chris Apple of White Bulls BBQ cutting up meat

Catering

Community events

Community events

Close-up of glazed barbecue ribs coated in a dark reddish-brown sauce, arranged in a silver aluminum tray.

Meet the founder

Chris Apple

Chris Apple founded White Bulls BBQ in 2019. Explore his dedicated biography to learn more about the person behind the brand.